Cognitive Disonance

“Cognitive dissonance” theory to me is one of the most master(prenominal) theories of social psychology. Cognitive dissonance can be limn as a feeling of discomfort in an item-by-item or social congregation caused by holding both contradictory viewpoints simultaneously. The viewpoint or cognitions are nothing just now attitudes, beliefs, and the perception of ones own behavior emanating from the construct of self receive and self concept. The theory propounds that people have an inherent motivational drive to reduce contradiction by challenging or changing their attitudes, beliefs and self image or by justifying or rationalizing the same. While the cognitive dissonance of marketers has always been the core troth in designing and implementing new marketing strategies, it now dons the make believe of an inescapable concern from an axiological point of view. Business concerns on the recessionary trends of global markets lead at once to a short sighted slashi ng of the marketing budgets first, not that as a reactionary measure but similarly from a strategic viewpoint. And as a marketeer gropes in minacious to foreshadow the extent of visible results from future campaigns, he or she whitethorn ask if short term business add up alone can be a viable ascertain over a longer time horizon.

Even a superficial dissection of marketing history in concrete, objective contexts, proves that a mix of both quantitative and soft measures are officer for a marketeer to save him from the disgrace of being blinded by the tunnel vision. But while both quantitative and qualitative outcomes are the desired response, only the ! former is the business groups best-loved child. The qualitative outcomes are constantly negated, yet it is affirmed by that precise negation. Though it is thwarted by differing opinions, lack of quantification and the softness to empathize into a concrete MROI; it is affirmed by the desire of every(prenominal) brand manager for sustainable brand equity, and by their conflict to recover the...If you want to get a practiced essay, govern it on our website: OrderCustomPaper.com

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