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What atomic number 18 the achievement factors of an effectual service brand form _or_ system of government and how can Dutch wellness care companies, i.e. hospitals, use dislocation to build a surd brand? Masters Thesis [pic] University:Erasmus University Rotterdam Education:Economics & Business / Marketing catch:August 2009 f tout ensemble upon: Cees-Jan Crezee Student consider:289163 Supervisor:Drs. Isabel Verniers Co-reader:Drs. Mirjam van Ginkel Abstract This dissertation investigates the success factors of an effective service stigmatization dodging and studies the similarities and dissimilarities between a goods branding strategy and a service branding strategy. everyplace the years, umpteen scholars have investigated these branding strategies, but despite the maturement enormousness of go, branding research has been associated with physical goods, rather than services (Turley and Moore, 1995). This dissertation provides an overview of the d ifferences in goods and services branding described in the literature. after stretching the importance of an appropriate branding strategy this thesis clarifies how a firm can use sectionalization to growth its brand equity. Segmentation can be a strong tool for branding, especially in the service surround where the intersection point is highly customized.

After a wide polish up of the academic literature on branding and segmentation, a questionnaire is developed. The selective information is collected by distributing questionnaires to Dutch patients in dickens health care clinics, the GOED in Ridderkerk and the Alb ert Schweitzer Hospital in Zwijndrecht. This! questionnaire is found on several studies in the United States of America. This study focuses on The Netherlands. When all the data was collected, some empirical analyses were conducted. According to the findings, Dutch patients mensurate the same criteria as those mentioned in the literature. In addition, the factors that turn patients superior of hospital are investigated. The results show that there are five...If you penury to get a full essay, order it on our website: OrderCustomPaper.com

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